About – Jw Advisory Group

We believe the most powerful force in any business is its people.

JW Advisory Group was built on 25+ years of real-world HR experience — and one unshakeable conviction: when your people succeed, your business succeeds.

WHO WE ARE

More than consultants. We're your strategic HR partner.

From tech startups to retail chains, our experienced team supports hundreds of businesses with full-stack bookkeeping and personalized financial guidance.

We’re not a large firm with a revolving door of junior associates. When you work with JWAG, you work directly with Naj — a seasoned HR practitioner who brings 25+ years of hands-on experience to every single engagement.

From building HR departments from the ground up, to guiding organizations through mergers, leadership transitions and culture transformation — we’ve done the work. We know what it takes. And we show up ready to deliver it every time.

Trusted by Fast-Growing Companies Worldwide

25+

Years of Experience

MEET THE FOUNDER

Hi, I'm Naj.

I started JW Advisory Group because I kept seeing the same problem over and over again — organizations investing heavily in products, technology and marketing, but leaving their most important asset on the back burner. Their people.

Over the past 25+ years, I’ve had the privilege of partnering with some of the most driven executives and HR leaders in the country. I’ve built HR departments from scratch, helped companies navigate acquisitions, coached leadership teams through their toughest transitions and designed talent strategies that have transformed how organizations perform.

25+ years in Human Capital & Organizational Development
Expertise across start-ups, scale-ups and established enterprises
Government contract workforce readiness specialist
Predictive Index (PI) certified practitioner
MWBE certified firm
Based in Los Angeles, CA — serving clients nationally

"When your people succeed, your business succeeds."

— Naj, Founder & Principal Consultant, JWAG

HR Department
Build-Out

Is your organization growing faster than you can align? We build the HR foundation your business needs — structure, systems, culture and everything in between.

Human Capital Strategy

Your people are your greatest competitive advantage. We align your talent strategy to your business goals so the right people are always in the right roles at the right time.

Performance & Culture

From tough performance conversations to building an inclusive J.E.D.I. culture — we help your leaders and teams show up, perform and thrive every single day.